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photo & video all in one studio

Updated: Aug 7

Art Via Light Productions provides a range of skills in commercial photography and video production. This allows our clients to capture all of their content needs in one studio. AVL specializes in all commercial genres of photography and video by mastering one element, lighting! If you master lighting you can specialize in all genres.


The project

Our client came to us and needed e-commerce photos, lifestyle photos and lifestyle videos. Sounds expensive right? All of the images below were created and edited in one day and under $1500.


E-commerce photography


E-Commerce photos are the most necessary imagery to sell your product. They offer a crisp and clear image of the product and what the consumer should expect to receive. There's only one problem with only having e-com photos, they don't tell your story and they don't invite the consumer to learn about your brands identity. Lifestyle photos and videos help develop brand identity and add to your websites overall look and value.


Lifestyle product photography


Lifestyle images, or contextual product photography offers a unique setting, creative lighting and angles to acheive a look and feel thats rememberable. The goal with lifestyle photography is to put the consumer in a relatable space where they can feel taken away to a moment they would desire to have for themselves. In these lifestyle photos below, the client wanted to depict the product in a bathroom setting, in a shower and with elements of water and steam.



Lifestyle product video

The absolute best way to elevate your brand identity and stay relevant in social media is vertical short form videos. Videos really bring your product to life and grabs the attention of a potential customer better than a still photo due to the simple fact that motion is more engaging then stills. Video also allows to tell a better story. Below we see the same products but with the motion of the camera and the faux shower water.

Lifestyle Product Video
Lifestyle Product Video

The set-up in studio


Here is how I achieved the bathroom shower look and feel. Just added a couple of matching tiles, one hard light source and then some soapy water coming out of a spray bottle. No need for an entire bathroom or even a real water source. Product photography is about creating a scene out of props and surfaces that depict the type of environment you want.



Here I added a thin piece of plexiglass so I could add the effect of a glass shower. A little bit of water sprits on the plexi and boom, the glass shower effect!



For more info on how we can create something amazing for your brand, please contact us here!

 
 

Dallas // Austin // Houston

 

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CONTACT

 

fairoozwr@gmail.com

Tel: 817-691-3523

 

HOURS

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