Dallas Interior design photography

Commercial photography Ideas for the modern brand

When you think of Dallas interior design photography a few things come to mind; stylish, clean, pleasing to the eye compositions and beautiful interiors. Interior design photography is such a necessary genre of photography for capturing the breathtaking work and craftsmanship of talented designers and brands. Typically you see interior design photography but you hardly ever see interior design in motion! In this post we will discuss some ideas of how to bring your interior design brand to life!

Stop motion animation

Stop motion animation is the process of taking individual shots in sequence and combining them to create a video or .gif sequence. What makes this process so unique is that you can make inanimate objects seem move on their own within the composition. For example below this video was created using multiple photos, all edited individually then combined to make this interior design stop motion animation.

The ovens take on a life of their own while also showcasing the interior shelving options

Short gif sequences like these make for great email marketing as they can be embedded in the body of the email

Time lapse photography

One way to build intrest and value is to time lapse the construction process of an interior design project to quickly show how much work goes into each install. Time lapses have a lot of motion so they grab the viewers attention and hold it! The viewer instantly recognizes they are seeing life sped up, it makes them want to see the end results. Time lapses can be a great way to get viewers invested in the brands work and build value to the final image/video.

Time lapse example of art installations for Dallas Art Fair

short form video content

Filming the finished product can be useful for potential clients to see the quality of work but this is equivalent to filming only the ending of a movie. So much of interior design happens before the install which can make for a great story and double as part of a branding video. Showing all the steps builds value and trust while also creating opportunities for small cuts for social media stories or reels. In my experience behind the scenes footage gets more engagement than just showing the finished product. People want a raw look behind the curtains at a chance to learn while being entertained or inspired.

A two minute video like this branding video can be repurposed and re-edited for stories or reels and also posted to Google Business

Branding Video for Supply Chain Company

Whether it's interior design photography, video, time lapses, or stop motion, Art Via Light can consistently and cost-effectively capture your brand's essence with a custom retainer. Retainers provide clients with consistent marketing materials at a discounted rate and enable the production company to contribute to long-term objectives. Long-term client-vendor relationships foster a better dynamic as the vendor becomes integrated into the team, gains a deeper understanding of the brand identity, assumes more responsibility, and ultimately enhances the overall brand mission.