Add Vertical Video for Social Media Reels to your fashion photo shoot

Fashion brands like Kinross face a constant challenge: how to connect with customers in a way that builds trust and showcases their products effectively. Vertical video reels have become a powerful tool to meet this need, especially for brands focusing on fashion and lifestyle. From my experience shooting fashion reels on location in Dallas, I’ve seen firsthand how these videos boost purchase confidence and reduce returns.

Why Vertical Video for Social Media Reels matter for fashion brands

Vertical Video for Social Media Reels fit perfectly with how people use their phones today. Platforms like Instagram Reels and TikTok prioritize vertical formats, making it easier for fashion brands to reach their audience where they spend most of their time. But beyond format, video offers something photos cannot: movement.

When you watch a fashion video reel, you see how fabrics flow, how garments fit in real life, and how the full outfit comes together. This dynamic view helps customers imagine wearing the clothes themselves. It builds confidence in their purchase decisions, which means fewer returns for the brand.

How lifestyle videos develop strong branding

Shooting lifestyle videos on location adds authenticity to a fashion brand’s story. For example, a recent shoot I did in Dallas took just four hours but captured the essence of the brand through natural light and real-world settings. These videos show models moving through everyday scenes, making the brand feel relatable and aspirational at the same time.

This approach strengthens branding by connecting the product to a lifestyle, not just a look. It tells customers who the brand is and what it stands for without needing words. Over time, this builds loyalty and recognition.

Combining photo and video into one shoot

Incorporating photos into your video shoot or vice versa can significantly increase your content output at minimal additional expense. Consider this: you already have the photographer, outfits, location, and models ready. With hair and makeup completed, simply switching cameras allows you to double your content per outfit with just a few extra minutes of effort. It's essential to have a photographer skilled in both photography and videography. Aaron Fairooz is one such professional!

Let us help you with your next fashion shoot before you schedule it! We have plenty of pre-production insights to help optimize your shoot to get you the best bang for you buck! Contact us now!