Art Via Light, based in Dallas, Texas, is renowned for high-quality photography and videography, allowing us to work nationwide. Recently, we partnered with a Los Angeles marketing agency for a fashion shoot at Joshua Tree National Park, California. The unique desert scenery provided an ideal backdrop for capturing fashion photography and video, blending style with nature. Our team utilized the natural light and vistas to create striking images and dynamic content that showcased both the fashion pieces and the desert landscape. We invite you to view our behind-the-scenes video, highlighting the energy, creativity, and collaboration that resulted in a visually compelling narrative.
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Aaron Fairooz, in his fashion photography, has developed a distinctive style using hard light to highlight textures and vibrant colors in outfits. This technique, with its sharp edges and high contrast, adds depth, making fabrics and designs visually striking.
In his work, Aaron strategically uses natural sunlight at a 45-degree angle to front-light subjects, enhancing features and controlling light and shadow interplay. Shadows on the right side create dynamic light movement, adding realism and depth absent in flat lighting. This contrast draws viewers’ attention, inviting exploration of fabric nuances and design details, while contributing to the photograph's dramatic mood.
Aaron's expertise in how light interacts with materials informs his choice of outfits, selecting garments that respond beautifully to hard light. This thoughtful selection, combined with his skillful use of sunlight, results in emotionally resonant, visually compelling fashion photographs.
Ultimately, Aaron's dedication to hard light exemplifies his commitment to creating detailed, lively images. By orchestrating light's direction and intensity, he crafts a narrative celebrating fashion's artistry, engaging the audience's senses. The light and shadow interplay becomes crucial to his storytelling, transforming each photograph into captivating art.
Book your next fashion shoot with Art Via Light!
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